These Terms of Service (“Terms”) govern your access to and use of the Sprid website at sprid.studio, the Sprid web application at app.sprid.studio, the Sprid API, the Sprid MCP server, and any related services (collectively, the “Service”). The Service is operated by Väder AB, a company registered in Sweden (“Sprid,” “Company,” “we,” “us,” or “our”).

By creating an account, issuing a personal access token, connecting a social channel, or otherwise using the Service, you acknowledge that you have read, understood, and agree to be legally bound by these Terms and our Privacy Policy. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms. If you do not agree, you must stop using the Service.

Sprid is an authoring and publishing studio for short-form social content. It helps creators plan, draft, render, and publish image and video posts to third-party platforms such as Instagram, TikTok, and YouTube. The Service includes a web application, a CLI, an MCP server, and APIs that may be used interactively or through automations and AI agents.

Sprid is a creative tool, not a marketing guarantee. We do not promise any particular reach, engagement, follower growth, revenue, or outcome from posts you create, schedule, or publish through the Service.

You must be at least 18 years old to use the Service. By using the Service you represent that you meet this requirement and that you have the legal capacity to enter into these Terms in your jurisdiction. If you use the Service on behalf of a business, you must have authority to do so.

The Service is not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact [email protected] so we can remove it.

You are responsible for anything that happens under your account, including actions taken by personal access tokens (sprd_…), API keys you issue, and connections made through the MCP server or third-party AI agents. Keep these credentials secret and rotate them if you suspect they have been exposed. We will never ask for your token by email.

If you provide your own API keys for third-party providers (for example, your Anthropic or fal.ai key under a bring-your-own-key plan), you remain solely responsible for your relationship with those providers, their fees, and their acceptable use policies. Sprid is not a party to that contract.

Subject to your compliance with these Terms and payment of any applicable fees, Sprid grants you a limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to access and use the Service for your own creative work and, where your plan allows, the creative work of clients or businesses you operate.

You may not, directly or indirectly: (a) resell, rent, or sublicense the Service; (b) reverse engineer, decompile, or attempt to extract the source code or models behind the Service; (c) scrape, harvest, or bulk-export data from the Service except through documented APIs and within documented limits; (d) use the Service to build a competing product; (e) circumvent any security, rate limit, or access control; or (f) use the Service in a way that would violate applicable law.

You retain all ownership and intellectual property rights in the drafts, slides, captions, media, reference images, reflections, and other materials you create, upload, or import into the Service (“Your Content”).

You grant Sprid a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, process, transmit, adapt (for rendering, resizing, and format conversion), and display Your Content solely as required to operate the Service for you, to fulfil publishing requests you initiate, and to provide features such as suggestions, guardrails, analytics, and post-mortems. This licence ends when you delete the content or your account, except for backups and audit logs retained for a limited period as described in our Privacy Policy.

We do not use Your Content to train artificial intelligence or machine learning models, and we do not grant any such right to our third-party processors.

You represent and warrant that you own Your Content, or that you have all rights, licences, consents, and permissions necessary to upload, store, modify, publish, and otherwise use it through the Service. This includes any images you upload, scrape through our Pinterest helpers, generate with AI image tools, or import from any other source, and any music, voices, or video clips you attach to your slides.

You are solely responsible for ensuring that Your Content does not infringe any third party’s copyright, trademark, publicity, privacy, or other rights, and that it complies with the terms of service of every platform you publish it to. Sprid has no obligation to police, filter, or verify the legal status of user content, but we may remove content that we reasonably believe infringes rights or violates these Terms.

Parts of the Service use large language models and image generation models to suggest hooks, rewrite slides, score drafts, generate reference imagery, and automate workflows. AI output is probabilistic and may be inaccurate, biased, offensive, derivative, or otherwise unsuitable. You are responsible for reviewing every AI output before publishing or otherwise relying on it.

Sprid does not guarantee that AI output is original or free from similarity to existing works. To the extent an AI output may be subject to a third party’s rights, you are responsible for ensuring your use is lawful in your jurisdiction. Sprid disclaims any warranty regarding the accuracy, novelty, or fitness for purpose of AI output, and disclaims any liability for decisions you make based on it.

When you use a bring-your-own-key plan, prompts and completions are sent directly to the third-party provider whose key you supplied, under that provider’s terms. Sprid acts only as a conduit and assumes no responsibility for how that provider processes your data.

Sprid lets you connect channels on Instagram, TikTok, YouTube, Meta Ads, and other platforms through OAuth. By connecting a channel you authorise Sprid to use that platform’s APIs, on your behalf, to read profile metadata, fetch post metrics, and publish or schedule content you have explicitly asked Sprid to post. Tokens are encrypted at rest and never returned in API responses.

Your use of connected platforms remains subject to their own terms, including the Meta Platform Terms, the Instagram Platform Terms, the TikTok Developer Terms of Service, the YouTube API Services Terms of Service, and the Google Privacy Policy. You are responsible for complying with those terms, including platform policies on automation, duplicate content, branded content disclosure, advertising rules, and prohibited topics. Sprid is not affiliated with, endorsed by, or sponsored by Meta Platforms, Instagram, TikTok, Google, or YouTube.

You can revoke Sprid’s access to any connected channel at any time from within Sprid or from that platform’s security settings. Revocation stops future publishes; previously published posts remain in your ownership and under the destination platform’s terms.

Sprid will only publish to a connected channel when you, or an automation you have configured, explicitly instructs it to. Scheduled publishes run on our worker at the times you specify. You are solely responsible for the content, timing, targeting, disclosures, and legality of everything you publish.

When you publish a video or slideshow to TikTok through Sprid, you are agreeing to TikTok’s Music Usage Confirmation as required by the TikTok Content Posting API, and you are responsible for truthfully toggling the branded content / commercial content disclosure when the post contains paid promotion. When you publish to Instagram, TikTok, or YouTube, you are also responsible for any branded content disclosures and advertising rules that each platform imposes on creators and for complying with local advertising and consumer protection law.

We may occasionally fail to publish due to outages, rate limits, revoked tokens, invalid credentials, changes to third-party APIs, or content rejected by a platform’s content policy. Sprid is not liable for failed, delayed, or missed publishes, but we will surface the reason in the publish log and retry where it is safe to do so.

Sprid respects the intellectual property rights of others and expects its users to do the same. If you believe content hosted on Sprid (for example, a reference image in a library, a slide published to R2, or a rendered carousel) infringes your copyright, send a takedown notice to [email protected] with:

• identification of the copyrighted work you claim has been infringed;
• a direct URL or the Sprid asset identifier of the allegedly infringing material;
• your contact details (name, email, postal address);
• a statement made in good faith that use of the material is not authorised by the copyright owner, its agent, or the law;
• a statement, under penalty of perjury, that the information in the notice is accurate and that you are, or are authorised to act on behalf of, the rights holder;
• your physical or electronic signature.

On receipt of a valid notice we will remove or disable access to the material, notify the affected Sprid user, and record the takedown. The affected user may submit a counter-notice using the same email address. Sprid may suspend or terminate accounts of users who are subject to repeat infringement notices. The same process applies, with local adaptation, to take-down requests under the EU Digital Services Act and comparable laws in other jurisdictions.

Paid plans are billed per workspace in advance through Stripe, our payment processor. By purchasing a plan you authorise Stripe to charge your payment method for the plan fee and any usage-based add-ons, and to renew the subscription at the end of each billing period unless you cancel it first.

• Cancellation. You can cancel anytime from your account settings. Access continues through the end of the paid period.
• Seven-day guarantee. Email [email protected] within seven days of your first payment for a no-questions refund of that payment.
• EU right of withdrawal. If you are a consumer in the EU/EEA, you have a 14-day right of withdrawal from the date of purchase. By starting to use the Service during that period you expressly consent to the immediate provision of digital content and acknowledge that your right of withdrawal ends once access begins, to the extent permitted by Swedish law.
• Outside these windows. Payments are otherwise non-refundable, except where required by applicable law. Downgrading or deleting a workspace does not trigger a prorated refund.
• Price changes. We may change plan prices. Changes take effect at the next renewal and we will notify you by email in advance.
• Taxes. Fees are exclusive of VAT and other taxes unless stated otherwise. Stripe collects applicable taxes at checkout where required.

Plans that include “unlimited fair-use AI text” are designed for one creator working on a reasonable number of posts per day. Sustained automated usage, bulk generation, resale of generated output, or usage patterns that materially exceed normal creative work may be rate-limited, throttled, or require upgrading to a higher plan. We will contact you before taking any action if we notice unusual usage.

Image generation credits (for example, Grok images) reset at the start of each billing period and do not roll over. Overages may be charged at the rate shown on the pricing page or blocked until the next cycle, at our discretion.

You agree not to use the Service to create, store, generate, or publish content that:

• is unlawful, defamatory, fraudulent, or misleading;
• infringes intellectual property, publicity, privacy, or other rights;
• depicts or sexualises minors in any way;
• promotes violence, terrorism, self-harm, or hate against a protected group;
• impersonates another person or misrepresents your affiliation;
• is designed to manipulate elections, spread disinformation, or run coordinated inauthentic behaviour;
• contains malware, spyware, or phishing material;
• violates the terms of any connected platform or of our third-party AI providers.

You also agree not to (a) probe or attempt to bypass security or rate limits, (b) use the Service to generate training data for competing AI models, (c) run large-scale automation that degrades the Service for other users, or (d) resell raw access to the Service.

We may suspend or terminate your access to the Service, with or without notice, if we reasonably believe you have violated these Terms, if your use creates legal, security, or reputational risk for Sprid or other users, if required by law or by a third-party platform, or if your payment method fails and is not resolved after a reasonable grace period.

You may stop using the Service at any time by cancelling your subscription and, if you wish to erase your data, requesting account deletion from your settings or by email. Sections of these Terms that by their nature should survive termination (including Your Content, intellectual property, disclaimers, limitation of liability, indemnification, and governing law) will continue to apply.

The Service depends on third-party infrastructure and providers, including but not limited to Cloudflare (Pages, Workers, R2, and CDN), Neon (Postgres), Stripe (billing), Anthropic (LLM), fal.ai and xAI/Grok (image generation), Meta, TikTok, and Google (publishing and metrics). We select providers we trust, but outages or errors in those services may affect the Service. We are not responsible for downtime, data loss, or damages caused by third parties, and our liability for such events is subject to the limitations below.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY AI OUTPUT WILL BE ACCURATE, APPROPRIATE, OR SUCCESSFUL. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

This disclaimer does not affect any statutory rights that cannot be waived or limited under applicable consumer protection laws, including those of the EU/EEA.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, VÄDER AB SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOST FOLLOWERS, LOST ENGAGEMENT, LOST DATA, GOODWILL, REPUTATIONAL HARM, OR DAMAGES RESULTING FROM CONTENT PUBLISHED THROUGH THE SERVICE, ARISING OUT OF OR RELATED TO THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL OUR TOTAL CUMULATIVE LIABILITY TO YOU EXCEED THE GREATER OF ONE HUNDRED EUROS (€100) OR THE TOTAL AMOUNT YOU PAID TO SPRID IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM. Some jurisdictions do not allow the exclusion or limitation of certain damages; in those jurisdictions, our liability will be limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless Väder AB and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) Your Content; (b) content you publish or schedule through the Service; (c) your use of AI output; (d) your use of connected third-party platforms; (e) your violation of these Terms; or (f) your violation of any law or of the rights of any third party.

These Terms are governed by the laws of Sweden, without regard to conflict of laws principles. Any dispute arising out of or relating to these Terms or the Service shall be resolved by the competent courts of Sweden. If you are a consumer resident in the EU/EEA, nothing in this section affects mandatory consumer protection rules of your country of residence.

We may update these Terms from time to time. Material changes will be communicated by email or by a notice in the Service, and by updating the date at the top of this page. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms. If you do not agree to a change, your sole remedy is to stop using the Service and cancel your subscription.

If you obtained the Sprid mobile app from the Apple App Store, you acknowledge that these Terms are concluded between you and Väder AB only, and not with Apple Inc. Apple is not responsible for the app or its content. Apple has no obligation to furnish maintenance and support services with respect to the app. In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any; to the maximum extent permitted by applicable law, Apple has no other warranty obligation. Apple is not responsible for addressing any claims by you or any third party relating to the app, including product liability claims, consumer protection claims, or intellectual property infringement claims. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right (and will be deemed to have accepted the right) to enforce these Terms against you. You represent that you are not located in a country subject to a U.S. Government embargo or designated by the U.S. Government as a “terrorist supporting” country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.

If you obtained the Sprid mobile app from Google Play, you acknowledge that these Terms are between you and Väder AB only, and not with Google. Google is not responsible for the app or its content. Your use of the Google Play Store is governed by the Google Play Terms of Service, in addition to these Terms.

Entire agreement. These Terms, together with the Privacy Policy and any order form you sign, are the entire agreement between you and Sprid regarding the Service and supersede any prior agreements. If any provision is held unenforceable, the remaining provisions will remain in effect. Our failure to enforce a provision is not a waiver.

Assignment. You may not assign these Terms without our written consent; we may assign them in connection with a merger, acquisition, or sale of assets. No agency, partnership, or employment relationship is created by these Terms.

Notices. We will send legal notices to the email address on your Sprid account. You are responsible for keeping that address current. You can send legal notices to Väder AB at [email protected].

Force majeure. Neither party is liable for any delay or failure to perform caused by events beyond its reasonable control, including natural disasters, war, civil unrest, labour disputes, internet or infrastructure failures, outages at third-party providers, or acts of government.

Export controls and sanctions. You represent that you are not located in, and will not use the Service from, a country subject to a comprehensive EU or U.S. trade embargo, and that you are not listed on any EU, UN, or U.S. sanctions list. You will not use the Service in violation of applicable export control laws.

Questions about these Terms can be sent to [email protected]. The legal entity responsible for the Service is Väder AB, Sweden.